Analysis of Nest

Nest Realty manages their Facebook page very well. They keep their page updated with what is going on with the agents and pictures of Wilmington. Their use of the hashtag #livewhereyoulove is an exemplary example of a catchy hashtag that ties many of their posts together.

This post, with a picture from the bridge to Wrightsville beach, shows well the area that the company sells in. It appeals to the audience of potential buyers by giving them a nice picture to look at, and then implying that they could live their if they bought a house through Nest.

This post actually follows one of the principles that I outlined in my research blogs. Posting something like a picture of a client getting their house if a great way to show that you care about the people you work for. This post does this even better. It is basically showing a review from a client who thought that the agent went above and beyond and did a great job in helping them close on a house. This is even more effective than the agents trying to show that they care about their clients because it shows that a client was so happy with the service they sent a thank you gift. Going this far to say thank you to the agents implies that they are among the best.

This post shows the Wilmington area as a fun place to live in the summer. Marketing like this familiarizes people with the area, allowing them to feel more at home, and see what living in Wilmington could be like.

Nest uses their Facebook page very effectively. Posting a variety of material helps them to keep the audience interested and engaged with what they are doing. Posting about events and people in the neighborhood gives them a more personal tone, making the audience feel more of a personal connection with the company and their agents. Keeping their posts about the houses they do have for sale also helps them keep there tone personal, rather than just becoming like a sales pitch.